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Nova Covington, Founder and CEO, recently earned the nickname “Reef Hugger,” in the media. And it suits her! Nova hails from the Pacific Northwest where she grew a deep appreciation for the wilderness. When her baby daughter, Paige, reacted to synthetic chemicals in personal care products, Nova and her husband, Paul Halter, were inspired to create organic skincare products that were safe for people and the planet. Nova took her passion for the planet a step further and launched her foundation, Protect Our Mother, to help protect coral reefs and ocean mammal habitat. She is a Board Member for the Monterey Bay Marine Sanctuary Foundation and was named one of Conscious Company’s 35 World-Changing Women in Conscious Business—2019. When not saving the world, Nova can often be found taking care of her two daughters, doing yoga and, of course, enjoying Mother Nature.