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Logos are full of meaning. Graphic designers put a lot of thought into every pen stroke. As they should! A logo is like a signature, only even more meaningful. That quick image is often a customer’s first impression. It visually represents the company’s story. And yes, there’s a story behind the Goddess Garden hummingbird.
“A story” isn’t really correct. There are actually multiple stories. Any one of these would be reason to adopt this mini, yet majestic, creature, but the fact that there are so many only solidifies the decision to make the hummingbird so prominent.
So why a hummingbird? It is because of Nova’s ability to fly in multiple directions? Is it because science has proven hummingbirds shouldn’t physically be able to fly, and like these birds that defy the “impossible,” Nova does the same thing? Or is it because hummingbirds’ wings flutter in the pattern of an infinity symbol—symbolic of eternity, continuity and infinity?
All those are great points, but that’s not what started it all. Hummingbirds are associated with goddesses throughout the myths and legends of multiple cultures. In one Mayan legend, the hummingbird is the sun in disguise, trying to court a beautiful woman, who is the moon. Hopi and Zuni legends tell of hummingbirds helping humans by convincing the gods to bring rain. An Aztec legend tells of a god who, in the form of a hummingbird, flew to the underworld to be with a goddess, who later gave birth to the earth’s first flower. A Native American hummingbird animal totem is said to aid in self-discovery and provide us the paths to self-expression and awareness.
Hummingbirds are seen as seemingly tireless. They always seek the sweetest nectar, reminding us to forever seek out the good and bask in the beauty of life. They float free of time, carrying our hopes for love, joy and celebration. It’s said if a hummingbird shows up in your life, it’s a good time to evaluate where you’re using your energy. Is it on worry, fear and lacking or something more positive?
Hummingbirds have a lot of meaning to Nova. Her great grandmother, who was also an herbalist and an inspiration for Nova, always joked she would come back as a hummingbird in her next life. Perhaps she did. Hummingbirds regularly appear to Nova at key times in her life. This has happened so many times that her husband, Paul, has learned to trust it. Most recently, when Goddess Garden was rebranding, Nova and Paul were discussing potentially losing the hummingbird and going in another direction. They were on their deck, talking about it. As if on cue, a hummingbird came by a few times and hovered near them. Paul even remembers saying, “Well, I guess that answers that!” Now the hummingbird is here to stay.
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