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Slip, Slop, Slap is an easy way to remember how to teach children how to protect themselves while in the sun. A public service campaign launched in Australia in the early ‘80s, the Slip, Slop, Slap campaign was responsible for significantly reducing melanoma rates—successful enough to migrate into use by the American Cancer Society.
The concept is simple:
Slip! on a shirt to create a barrier from the sun.
Slop! some sunscreen on your skin.
Slap! on a hat.
In later years, the slogan was expanded by the Australians to include:
Slide! on some sunglasses.
The American Cancer Society also expanded the original Slip, Slop, Slap message to include “and Wrap!” as in, wrap your eyes with sunglasses.
The original ads used by the Australians make for some fun YouTube viewing for both adults and children.
Slip! Slop! Slap! Good advice then, and now.
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