by families

After nearly twenty years of pioneering the mineral sunscreen space, we know the importance of crafting quality products like the back of our hands.

Products that are not only safe for our families, but also our planet.

MADE FOR FAMILIES

sustainably

committed

For over 17 years, we've been paving the way for environmental brands. We're constantly asking ourselves how we can do more and make a greater impact. And a lot of that starts with reimagining what a consumer goods business can and should be. Join us on our journey to make a better world for the generations to come.

WE ARE:

apply spf

like a pro

Sunscreen can't be the hero we all hope for if we don't apply it well. We've compiled tips from top dermatologists across the country so you can block pesky rays with confidence.

HOW TO:

botanical

serums.

Our naturally made serums gently deliver the functions they promise, while boosting skin barrier and hydration. They're designed for people who love spending time in the sun as much as we do-and equally love keeping their skin hydrated + happy.

HYDRATED + HAPPY:

woman led

Every great idea starts with a problem. Ours was simple: a mother seeking safer alternatives for her child. In 2005, our founder Nova was a new mom with a baby allergic to the chemicals in run-of-the-mill bath + cosmetic products. Her mission was simple: create safe products using the wealth of nature.

FEMALE FOUNDED

cream

cleanser

Cleansers are the cornerstone of any daily skincare ritual. But if you haven’t jumped on the cream cleanser wagon yet—well, you’re in for a treat.

Shop our Fresh Start Cream Cleanser to detoxify and condition skin, remove sunscreen and impurities, and clarify for a bright, light glow all summer long.

HOW TO PICK A

antioxidant

essentials

Antioxidants. We all know they're good for our skin. But what do they do... actually? And which ones should we be on the look out for? We've compiled the full scoop on all things antioxidants when it comes to natural skincare.

SKINCARE 101: