Leaping Bunny – Take a Leap and Go Cruelty Free!

We‘re passionate about the Earth and everything on it! Of course, that means we care about animals, too. Our Director of Health and Wellness, Cletus, is even of the four-legged variety. Because of that, all of our products have always been cruelty free. Cletus wouldn’t have it any other way! And now, we have our Leaping Bunny certification.


Is animal testing required?

One of the great things about sunscreen is that there are two efficacy tests that are required, and neither involve animals. The broad-spectrum test is conducted on an acrylic plate, and the SPF test is done on people—Cletus approves!

None of us, however, approve of animal testing. It’s not simply about applying a product to an animal in the way it’s intended to be used on people. There are other voluntary animal tests that are pretty extreme.[i] The cruelty-free claim highlights this fact with its use of the word “cruel.” It doesn’t get more honest than that!

Every ingredient that currently exists has been tested on animals at some point. We feel further animal testing is just not necessary. We’re actually confused by it. These previous tests were tragic, but at the very minimum, we can review what we learned and stop repeating it! We can use established ingredients. If a test is needed, there are invitro alternatives, which are tests that are not conducted on living organisms, that can determine the safety of a product.[ii] And just to reiterate, animal tests are voluntary. They are NOT required by the FDA or the U.S. Consumer Product Safety Commission!

Is “cruelty free” the same as a Leaping Bunny certification?

leaping bunny certificationThe simple answer is that it’s not that simple. In our case, our cruelty-free sunscreen did mean the same thing, but without the certification, consumers have no guarantee. As a small company on a mission to do the right thing, it’s hard to get all the certifications that back up our convictions at the same time. It takes time and money to do each one. We knew we couldn’t do everything at once, so we started with our organic certification, then we pursued our B Corp certification. In the meantime, we noted “cruelty-free” on our packaging as our promise to our customers that we were committed to doing what was right for the animals. The Leaping Bunny criteria have always been part of our operation, but we knew that our customers deserved the reassurance of the certification. And now we have that as well.

The Leaping Bunny certification is done by a third party, and serves as proof that a company is doing—or not doing when it comes to animal testing—what they claim. A company could claim they do not test their products on animals, but use ingredients in those products that were. They could also make the same claim, but contract with another company that tests on animals. The Leaping Bunny Program requires that no new animal testing be used in any phase of product development by the company, its laboratories or ingredient suppliers. It also bans the sale of products in countries that require animal testing. The Leaping Bunny logo then makes it easy for customers to identify animal-friendly products, and it makes it easy for these companies to reassure their fans.

Are you ready to take the leap?

As concerned consumers, you can show your support by choosing cruelty-free sunscreens and other products from companies that have the Leaping Bunny certification. You can also help us support legislation to end cosmetics testing on animals entirely! Thirty other countries have already banned this practice. It’s time for the U.S. to join them and help give the cosmetics industry a makeover!



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[i] ttp://www.humanesociety.org/issues/cosmetic_testing/tips/common_cosmetics_tests_animals.html?referrer=https://www.google.com/

[ii] http://www.leapingbunny.org/content/myths-facts

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